Regional Membership and Training Manager

Manager:                                Membership Director (links to Director of BESA Training)

Date:                                      October 2016

Office Location:                        Home-Based

Region:                                   Eastern Counties, East Midlands & Hertfordshire

                                               Area shown in red on the map


The Association

BESA is the UK's leading trade association for building services engineering contractors. Founded in 1904, it adds value to members' businesses by providing quality services, promoting excellence and shaping the commercial environment through representation and leadership.

BESA represents the interests of firms active in the design, installation, commissioning and maintenance of heating, ventilating, air conditioning and refrigeration (hvacr) products and equipment.

BESA member companies benefit from access to a wide range of services which are carefully tailored to their needs, and which help them to build better and more profitable businesses.


The Membership Services Department

The Department comprises seven full-time Regional Managers/National Executive, who represent the face of the Association to members and industry organisations at a local level. Working closely with the Membership Services Department, they are responsible for the Association’s strategy on recruiting new members and retaining existing ones. They also operate the Regional and Branch infrastructure through which BESA communicates with its members across the UK.

The Regional Managers/National Executive are an integral part of the Association’s executive staff and maintain close professional relationships with colleagues at head office and elsewhere within the BESA group.


BESA Training

BESA training is the training arm of the Building Engineering Services Association (BESA) providing Trailblazers, (Modern) Apprenticeships, Short Course and CPD to its Members and the wider industry.

After changing its strategic model in line with the BESA’s Strategy it is now growing in strength and coverage.

We are committed to supporting our Trade Association members in the upcoming Apprenticeship Levy and in the development of Trailblazers to ensure recruitment and a competent workforce for our sector for the future.

Role Duties

Membership and Apprenticeship Recruitment

Provision of Regional Membership services, retention and new member recruitment and Apprenticeship recruitment from both current BESA members and from all non-member companies operating in the sector

  • Jointly with head office colleagues, develop an effective local approach to membership development including the identification of recruitment prospects in the Region and undertaking an active campaign to bring them into membership;
  • Marketing the training provision in the region, in conjunction with the Marketing & Communications Team and BESA Training;
  • Take responsibility and support the Training Support Coordinator (TSC), in delivery of apprenticeship, on behalf of the employer and provide continuous liaison with the employer on any progress or issues that the TSC reports;
  • Contribute to the accuracy of the prospective member database and the CRM system of BESA;
  • Provide periodic progress reports to the Head of Regional Management / Membership & Training Directors;
  • Promote and identify apprenticeship placement opportunities with employers who have not been involved in apprenticeships previously and from repeat business.
  • Act as key contact for the membership application process through to admission;
  • Through Regional Membership activity, maintain and grow BESA income from subscriptions and promote other BESA business activities (cross selling) as appropriate;


Membership Retention, Apprenticeship & Training Duties

Membership account management, retention, new member recruitment, apprenticeship recruitment and short training course sales duties

  • Prospect for new members, new apprenticeship opportunities and training in the region including introduction meetings, presentations, telesales and careers events;
  • Actively respond to member needs across a broad range of issues;
  • Undertake an annual cycle of member contact to establish ‘customer needs and satisfaction’ and deal with issues which arise;
  • Operate a helpdesk service for members locally, signposting to head office as appropriate;
  • Service the Association’s infrastructure for local/regional meetings and other events which provide added value for members and companies undertaking BESA apprenticeships;
  • Provide 1:1 engagement with members who require additional support with membership, H&S and/or apprenticeship issues;
  • Advise members and ensure continuing compliance with BESA membership requirements and assist with non-conformances as
  • Provide training advice for companies, apprentices, colleges and provide feedback to BESA Training and BESA on local issues that may have an influence on National Training policies
  • Support local TSC in the delivery of training with apprenticeship opportunity, employer engagement, college contract negotiation & intervention as the employers and associations representative.
  • Ensure standards are met and improved in terms of quality of processes and administration in line with contractual and audit requirements


Regional Administration

Together with the support of BESA head office manage the region and

  • All supporting administrative systems;
  • Develop and maintain a Forecast and Business Plan for the region gaining approval through BESA Training and BESA;
  • Negotiate cost effective minimum possible training fees with the providers for the region;
  • Revisions to programme design particularly where savings can be made on training;
  • Manage BESA financial resources to the extent that is appropriate in support of Regional initiatives;
  • To contribute to the planning, monitoring and control of

Supporting Responsibilities

Work as a team member alongside all other BESA Regional & Training Managers, BESA Head of Scotland, BESA Head of Wales, Head of Regional Management, National Training Account Managers and the BESA Membership and Training Directors;

  • Establish and maintain links with the Association’s subsidiary companies active in England, Scotland and Wales;
  • Ensure that BESA and its members are promoted effectively in the Region;
  • Report to the Director of BESA Training on a regular basis the current situation regarding the operation of BESA Training in the region;
  • Successful completion of all financial and quality audits conducted by DfES and other relevant agencies;
  • Establish sound relationships with key business groupings in the Region;
  • Promote benchmarking, best practice and associated BESA initiatives to members;
  • Maintain awareness of the services available to members from the wider BESA group and promote them to members and others as appropriate;
  • Maintain regular contact with appropriate local media and in conjunction with head office staff, undertake lobbying activities in support of BESA policy objectives in the region
  • Act as Secretariat for BESA members covering specialist branch committees:
  • Maintaining the Association’s profile and representing members’ interests in the relevant legislatures and pan-industry fora, and mounting and co-ordinating lobbying, representational and media activities in support of key issues facing the sector;
  • Develop and monitor training programmes operated at colleges/training centres throughout the region;
  • Support and run the combined BESA Regional Awards;
  • To keep abreast of new training initiatives which are introduced by Government;
  • To undertake any other work as directed by the Membership Director and Director of BESA Training;


Person Specification


  • Strong influencing and negotiating skills
  • Flexibility and willingness to be mobile
  • Customer Focus
  • Responsive to customer demands and committed to a quality approach
  • Maintain and encourage high business and personal standards
  • Team player, able to motivate colleagues but also to work on own initiative
  • Communicates with impact
  • Target driven
  • There will be extensive travel and must be willing & able to work non-standard hours as and when necessary


Skills and Knowledge


  • Experience in managing and leading teams
  • General Management skills
  • Presentation skills and experience in delivering briefing sessions
  • Proven project management skills
  • A thorough knowledge of government and stakeholder funding regimes
  • Excellent communication skills both verbal and written
  • Excellent Time Management skills
  • Championing the aims, objectives and mission of the Association and acting professionally at all times
  • Proven sales and campaign driven experience
  • Good communicator at all levels and an effective conduit between members and the Association
  • Self-motivated, proactive, disciplined with excellent organisation and planning skills
  • Marketing experience / awareness
  • IT Competence including Microsoft Office (Word, Excel and Outlook & Microsoft CRM)
  • In-depth knowledge of the Building Engineering Services industry and the contracting sector
  • Hold a full UK driving licence



  • Be commercially aware and be well connected within the
  • Political awareness including public sector structures
  • Knowledge of work based learning packages
  • Current knowledge of training and qualifications of the Building Services Engineering Sector
  • Current knowledge of Health & Safety and Equal Opportunities


To apply for the position please email a covering letter and CV with current salary/salary expectation to

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