Monday, November 28, 2016

BESA website wins Association Executive award

The Building Engineering Services Association’s website has won the ‘Best Website’ award at the 2016 Association Awards UK. The Association Awards are organised by the Association of Association Executives, the largest community of Associations in the UK and in Europe, who set up the awards to recognise and reward Associations for their efforts and success.

The Best Website award acts as recognition of the results achieved during our ongoing project which aims to enhance and improve the Association’s website, to add value to our members and the wider industry. The first major change to the site was triggered by the decision to rebrand the Association from B&ES to BESA in 2015. As part of the rebrand the marketing team, working with a Lancashire based agency spent just four months developing the new look website and enhancing the member offer online.

Since its launch in January 2016 we have experienced some fantastic growth and response from users including a page view increase of 140%, 240% more users on the site and four times as many new users visiting.

The awarding judges commented “BESA have significantly reduced their copy to produce a succinct, more user-friendly and modern and vibrant website. Fully CRM integrated, the site has a great positive impact on member engagement.”

We are continually improving our website, over the past few months we have added a BESA Training area, Technical pages, updated our Affiliate information and directory and have a number of exciting developments in the pipeline for 2017.

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